Culture and Consumption II: Markets, Meaning, and Brand Management

Culture and Consumption II Markets Meaning and Brand Management A follow up to Grant McCracken s groundbreaking Culture and Consumption this new book trades the usual platitudes about the consumer society for a detailed exacting anthropological treatment Each se

  • Title: Culture and Consumption II: Markets, Meaning, and Brand Management
  • Author: Grant McCracken
  • ISBN: 9780253217615
  • Page: 376
  • Format: Paperback
  • A follow up to Grant McCracken s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a detailed, exacting anthropological treatment Each section of the book pairs a brief essay with an academic article The essay is designed for a quick, provocative glimpse of the topic the article provides a deeper anthroA follow up to Grant McCracken s groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a detailed, exacting anthropological treatment Each section of the book pairs a brief essay with an academic article The essay is designed for a quick, provocative glimpse of the topic the article provides a deeper anthropological treatment The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture Essays follow on homes, cars, people, and social mobility celebrities, consumerism, and self invention museums and the power of objects the anthropology of advertising and marketing, meaning management, and value Like McCracken s previous volume, this new book is an engaging, informative, and eye opening foray into modern consumer culture.

    • [PDF] Download Å Culture and Consumption II: Markets, Meaning, and Brand Management | by ↠ Grant McCracken
      376 Grant McCracken
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      Posted by:Grant McCracken
      Published :2019-02-11T03:39:53+00:00

    One thought on “Culture and Consumption II: Markets, Meaning, and Brand Management”

    1. Just ordered this because I love culture and consumption so much finally got this. It picks up where the first leaves off. This one is filled with examples of consumption discusses how cultural artifacts confer meaning to humans. The format is creative: an opening abstract per chapter, followed by a "popular" style essay on the subject, concluding with a more academic handling of the subject matter.

    2. I am supposed to be reading this right now for school. I do not have time for such things. If anyone wants to email me and tell me what it's about by Monday so I can write up a little paper on it, feel free.

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